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MDL Marinas - Brand Book

Evolving a brand into a culture

MDL Marinas is the largest marina group in Europe, with a cruising network spanning more than 100 European destinations. Their brand is guided by three core values: Pride, Innovation and Experience. We have worked with them extensively to communicate these core values, both externally and internally to ensure that these values drive the brand forward into a community and culture.

A page layout of the MDL Marinas Brand Book
A page layout of the MDL Marinas Brand Book

We worked closely with MDL to ensure their brand wasn’t just ‘window dressing’. We delivered a clear, freshly designed set of internal materials, which included a Brand Book and Tone of Voice in order to ensure a consistency of values and behaviour.

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A clear, freshly designed set of internal materials

A close up of the covers of the MDL Marinas Brand Book and Tone of Voice
A layout of the publications produced as part of the MDL Marinas Brand Book project
A layout of the publications produced as part of the MDL Marinas Brand Book project
A page layout of the MDL Marinas Brand Book