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MDL Marinas - Season Packs

Freedom is….

Being a berth holder with MDL Marinas goes beyond simply the value and many features of the membership – it enriches member lifestyles. Berth holders are part of a community with a world of opportunities open to them. They are empowered to find their freedom.

Working with MDL following the new branding style we had previously put together, we created a range of creative ideas and concepts for renewal packs, with the goal of driving customer retention.

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The contents of the MDL Marinas season pack laid out
Page layout of the booklet in the MDL Marinas season pack
Close up of the interior of the MDL Marinas season pack
Close up of the exterior of the MDL Marinas season pack

Whilst it was necessary to convey the factual benefits of renewal, we also adopted a storytelling format to communicate the lifestyle enrichment and freedom that an MDL Marinas berth presents.

With full control over the design work, print, packaging and shareable content for social media, we created a package with a premium finish and exclusive feel. We used a crisp and minimal aesthetic throughout, communicating MDL Marinas’ exceptional offer through a simpler style and premium print finishes.

1440 x 720 sizing image
Page layout of the booklet in the MDL Marinas season pack
Contents of the MDL Marinas season pack laid out
Contents of the MDL Marinas season pack laid out
Close up of the exterior of the MDL Marinas season pack

MDL Marinas goes beyond simply the value and many features of the membership - it enriches member lifestyles

1440 x 720 sizing image
Close up of mailing contents for MDL Marinas season pack
Layout of mailing contents for MDL Marinas season pack