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Southampton FC - Family Concourse

Designed to engage

WhiteHype collaborated with Southampton Football Club to bring the family concourse at St Mary’s to life. The club are passionate about their fans and their enjoyment of the whole match day experience, not just 90+ minutes of play. Whilst they want to connect with their existing fans, they also strive to inspire newcomers and young football fans. 

 

With this in mind, we worked closely with the club to produce a fan engagement installation, with the primary goal of elevating the match day experience for young fans and their families, and creating an environment and atmosphere that they will enjoy returning to again and again.

 

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Large-scale graphic installations were delivered, which interacted with the existing structure, featuring club mascot Sammy Saint bursting through walls, or leaping out from behind pillars. Larger-than-life player illustrations were also created which sprint and kick their way across the space, as well as shareable content such as goal challenges and a height chart to let smaller fans see how they measure up to their heroes.

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Sammy Saint graphic designed by us for the Southampton FC Family Concourse
Sammy Saint graphic designed by us for the Southampton FC Family Concourse
Player photographs of James Ward-Prowse and Virgil van Dijk in the Southampton FC Family Concourse
Graphics designed by us in the Southampton FC Family Concourse

The whole space is brought together with dynamic graphic elements creating energy, movement and pulling the eye around the room. Amongst these are highlighted key phrases, sayings and mantras to inspire emotional engagement with the history and ethos of the club.

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elevating the match day experience for young fans and their families

Sammy Saint graphic designed by us for the Southampton FC Family Concourse
'Think You Can Score?' graphics designed by us for the Southampton FC Family Concourse
We March On step graphics designed by us for the Southampton FC Family Concourse
Graphics designed by us for the Southampton FC Family Concourse