Made for heroes

A dynamic,​ and​ ​truly​ ​unique​ ​kit launch ​

In​ ​today’s​ ​rapidly​ ​developing​ ​industry,​ ​we know a kit launch​ ​is​ ​more​ ​than showcasing​ ​merchandise.​ ​It’s​ ​about​ ​inspiring​ ​their​ ​fans​ ​and​ ​wider​ ​audience​ ​on​ ​a​ ​deeper level,​ ​and​ ​in​ ​​Southampton​ ​Football​ ​Club’s​ ​case,​ ​grabbing​ ​headlines.

We​ ​created​ ​fresh,​ ​fun​ ​graphics​ ​of​ ​the​ ​animated​ ​superhero​ ​crime-fighting​ ​quartet​ ​of​ ​Ryan Bertrand,​ ​Fraser​ ​Forster,​ ​Maya​ ​Yoshida​ ​and​ ​Manolo​ ​Gabbiadini.​ ​This​ ​served​ ​perfectly to​ ​launch​ ​the​ ​two-part​ ​short​ ​film,​ ​showcasing​ ​the​ ​new​ ​home​ ​and​ ​away​ ​kits.

Maximising the creative, we ​produced​ dynamic, exciting assets across​ ​digital,​ ​from​ ​social​ ​media​ ​to​ ​web banners,​ ​enabling​ ​increased​ ​reach​ ​and​ ​value​ ​of​ ​the​ ​campaign.  

To​ ​further​ ​engage​ ​fans,​ ​we used design to​ ​enhance​ ​retail​ ​space​ ​and​ ​window displays.​ ​The​ ​campaign​ ​was​ ​also​ ​utilised​ ​to​ ​elevate​ ​brand​ ​engagement​ ​across​ ​the stadium​ ​itself,​ within the ​family​ ​concourse,​ ​hospitality​ ​and​ ​outside​ ​areas​​,​ ​all of​ ​which​ ​serve​ ​to​ ​enhance​ ​matchday​ ​at​ ​St​ ​Mary’s,​ ​creating​ ​an​ ​immersive​ ​stadium experience.

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