One berth, 100 holders
Boat Show exhibition design
Southampton Boat Show is one of the largest on-water shows in Europe. The biggest of its type in the UK, it draws in over 110,000 visitors from across the globe. In this highly competitive industry saturated with similar visuals and classic nautical themes, it was vital for MDL Marinas to stand out as ‘more than a marina’.
With the key objectives of customer retention, acquisition and brand positioning, this was a large scale project of huge importance.
With the key objectives of customer retention, acquisition and brand positioning, this was a large scale project of huge importance.
With the largest marina network in Europe, market leaders MDL Marinas’ event space needed to reflect their premium offering. We also positioned them as a fun, social and welcoming environment, in the shift to promote them as inclusive leisure destinations.
Our showpiece large-scale wall murals and graphics featured lively and informal typography, illustrations and aspirational photography. We also developed interactive photo-ops with the Land Rover BAR team, delivered a scene-setting promotional video and produced multiple infographics and marketing assets for promotions.
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