One berth, 100 holders

Boat Show exhibition design

Southampton​ ​Boat​ ​Show​ ​is​ ​one​ ​of​ ​the​ ​largest​ ​on-water​ ​shows​ ​in​ ​Europe.​ ​The​ ​biggest​ ​of its​ ​type​ ​in​ ​the​ ​UK,​ ​it​ ​draws​ ​in​ ​over​ ​110,000​ ​visitors​ ​from​ ​across​ ​the​ ​globe.​ ​In​ ​this​ ​highly competitive​ ​industry​ ​saturated​ ​with​ ​similar​ ​visuals​ ​and​ ​classic​ ​nautical​ ​themes,​ ​it​ ​was vital​ ​for​ ​MDL​ ​Marinas​ ​to​ ​stand​ ​out​ ​as​ ​‘more​ ​than​ ​a​ ​marina’.  
With​ ​the​ ​key​ ​objectives​ ​of​ ​customer​ ​retention,​ ​acquisition​ ​and​ ​brand​ ​positioning,​ ​this was​ ​a​ ​large​ ​scale​ ​project​ ​of​ ​huge​ ​importance.

With​ ​the​ ​largest​ ​marina​ ​network​ ​in​ ​Europe,​ ​market​ ​leaders​ ​MDL​ ​Marinas’​ ​event​ ​space needed​ ​to​ ​reflect​ ​their​ ​premium​ ​offering.​ ​We​ ​also​ ​positioned​ ​them​ ​as​ ​a​ ​fun,​ ​social​ ​and welcoming​ ​environment,​ ​in​ ​the​ ​shift​ ​to​ ​promote​ ​them​ ​as​ ​inclusive leisure​ ​destinations.

Our​ ​showpiece​ ​large-scale​ ​wall​ ​murals​ ​and​ ​graphics​ ​featured​ ​lively​ ​and​ ​informal typography,​ ​illustrations​ ​and​ ​aspirational​ ​photography.​ ​We​ ​also​ ​developed​ ​interactive photo-ops​ ​with​ ​the​ ​Land​ ​Rover​ ​BAR​ ​team,​ ​delivered​ ​a​ ​scene-setting​ ​promotional​ ​video and​ ​produced​ ​multiple​ ​infographics​ ​and​ ​marketing​ ​assets​ ​for​ promotions.

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