ROAD TO THE FINAL

Striving to grow global passion for the game and with four of their top teams in the 2020 Uefa Champions League, the Bundesliga were looking for sharable content that would excite their audiences worldwide. After a successful 2019 Uefa Champions League campaign, we joined together again to deliver social content as fast paced and unique as the Bundesliga itself.

As Bayern Munich and RB Leipzig progressed through the competition, we created a clear visual style that would stand out from native Bundesliga content and would enable us to respond quickly and amplify key moments throughout the tournament. We utilized high profile players to support gaining optimal engagement and increasing recognition amongst global audiences. 

CONTENT FIT FOR THE KINGS OF EUROPE

The Bundesliga used the content across their social channels and used the assets to celebrate Bayern Munich being crowned Champions League winners and breaking the tournament goal scoring record, with top performing posts achieving over 70K + engagements each.