Tottenham Hotspur are one of Europe’s most progressive teams. When it came to launching their latest trend-led Nike kits, they were looking for something that would showcase the Tottenham flare and appeal to their global audience, supporting sales of the replica range.

We developed a creative that reflected the forward thinking nature of the club. Wanting the audience to feel closer to the club and product, we created 360 footage of the kit to capture the intricate detail, reflect the Spurs DNA, and create an immersive experience. We added a custom instrumental track to reflect the spirit of  North London and complete the campaign, making it exclusively Tottenham.


We produced a multi-channel campaign delivering animations and assets for the clubs online channels, as well as producing interactive assets for their flagship store.  The campaign supported the launch of all three kits, helping increase worldwide awareness and sales of their new replica kits.