MDL Marinas is the largest marina group in Europe, with a cruising network spanning more than 100 European destinations. Their brand is guided by three core values: Pride, Innovation and Experience. We have worked with them extensively to communicate these core values, both externally and internally to ensure that these values drive the brand forward into a community and culture.
We worked closely with MDL to ensure their brand wasn’t just ‘window dressing’. We delivered a clear, freshly designed set of internal materials, which included a Brand Book and Tone of Voice in order to ensure a consistency of values and behaviour.