We partnered with New Balance to generate a social buzz around their new Furon V6 football boots and celebrate their in-form athlete, Sadio Mane.


New Balance help athletes achieve their goals and we created a visual identity that led out with a challenger ethos. Combining fine details and the energy of the Furon V6 we created a trend-led style that would cut through the noise, make an impact and give New Balance the extra edge.


The creative was used as part of New Balance’ social campaign, delivering over 18K engagements and supporting the sales of the Furon V6 boots.