Equinox Gentleman’s Refinery offer the best in masculine grooming treatments with a premium service in their plush and original premises.
We were tasked with rebranding Equinox to communicate a timeless vintage aesthetic and feel, whilst still highlighting their traditional skill and fresh approach. After meeting with the driving force behind Equinox, when we were happy that we understood who they are and where they saw themselves, we began the rebranding process.
We redesigned their logo and all accompanying branding from the ground-up. Starting with the cool gentleman icon, we also developed a colour palette, custom typefaces, bespoke typography, various print materials, garments, and signage.
The assets we designed created a strong sense of timeless vintage cool, without hiding the personality or professionalism of the owners.