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Southampton FC 2017/18 Made For Heroes Kit Launch

Dynamic, exciting asset creation for a truly unique campaign

In today’s rapidly developing industry, a kit launch for football clubs is more than showcasing merchandise. It’s about inspiring their fans and wider audience on a deeper level, and in Southampton Football Club’s case, grabbing headlines.

We created fresh, fun graphics of the animated superhero crime-fighting quartet of Ryan Bertrand, Fraser Forster, Maya Yoshida and Manolo Gabbiadini. This served perfectly to launch the two-part short film, showcasing the new home and away kits.

A Ryan Bertrand cut out in the Southampton FC megastore, designed by us as part of their 2017/18 Made For Heroes kit launch
A Southampton FC megastore graphic panel featuring Fraser Forster, designed by us as part of their 2017/18 Made For Heroes kit launch
A closeup of one of the stadium exterior panels featuring Manolo Gabbiadini that we designed as part of the 2017/18 Southampton FC Made For Heroes kit launch
Southampton FC stadium exterior graphics featuring Fraser Forster and Maya Yoshida, designed by us as part of the 2017/18 Made For Heroes kit launch

Maximising the graphics and creative was essential to hit the ground running with the kit launch. Dynamic, exciting assets were produced for digital, from social media to web banners, enabling increased reach and value of the campaign.

Fraser Forster features in a section of the megastore graphics we designed as part of Southampton FC's 2017-18 Made For Heroes kit launch
A Southampton FC megastore wall panel featuring Manolo Gabbiadini that we designed as part of their 2017/18 Made For Heroes kit launch

To further engage fans, graphics were designed to enhance retail space and window displays. The campaign was also utilised to elevate brand engagement across the stadium itself, family concourse, hospitality and outside areas, all of which serve to enhance matchday at St Mary’s, creating an immersive stadium experience.

A GIF showcasing the Southampton FC Made For Heroes kit launch graphics we produced for the web
A Twitter header that we produced as part of the Southampton FC Made For Heroes kit launch graphics for the 2017/18 season
A detail closeup of the black and white Made For Heroes poster that we designed as part of Southampton FC's 2017/18 kit launch
Closeup detail of Maya Yoshida on the black and white Made For Heroes poster we designed as part of Southampton FC's 2017/18 kit launch