We were thrilled to get on board with Southampton Football Club as they entered the world of eSports, providing them with a creative styling and graphical assets to support their entry into the inaugural ePremier League.
eSports has exploded as a worldwide phenomenon in recent years with a global audience exceeding 380 million and the industry projected to generate $1.4 billion in revenue by 2020. Southampton FC is one of The Premier League’s 20 top-flight clubs involved in the ePremier League’s EA Sports FIFA 19 tournament.
We developed the versatile creative which can be applied to a variety of ongoing communications and created a range of striking digital assets. These were rolled out across Saints’ website, social platforms and emails to excite fans and engage them to register for the competition and exceeded original targets.