Southampton Football Club are passionate about their fans and their enjoyment of the whole match day experience, not just 90+ minutes of play. Whilst they want to engage and nurture existing fans, they also strive to entertain newcomers and young football fans that aren’t quite sure where their loyalties lie yet. With that in mind, we were asked to devise a concept to bring their family concourse to life.
We produced a fan engagement installation, with the primary goal of elevating the match day experience for young fans and their families, and nurturing lifelong loyalty for the club.
We delivered large-scale graphic installations, which interacted with the existing structure, featuring club mascot Sammy Saint bursting through walls, or leaping out from behind pillars. We also created larger-than-life player illustrations sprinting and kicking their way across the space, as well as shareable content such as goal challenges and a height chart to see how smaller fans measured up to their heroes.
The whole space is brought together with dynamic graphic elements creating energy, movement and pulling the eye around the room. Amongst these are highlighted key phrases, sayings and mantras to inspire emotional engagement with the history and ethos of the club.