In modern football there is a palpable buzz from fans and media alike as clubs’ new kits are unveiled, with unprecedented focus on every detail. As Southampton Football Club prepared to kick-off the 2018-19 campaign, they would be doing so in brand new Under Armour designs. We were asked to produce photography of the highest quality which would proudly showcase the kits and their key features.
We set up on location inside the dome at Saints’ Staplewood training centre with our full photography team, including stylist and make-up artist. We ensured we captured the widest possible range of players in Home, Away, Third and Training kits in both powerful static poses and exciting dynamic shots.
The pick of these shots were retouched and edited to create a strong series of imagery that could be applied to a wide range of digital and print assets, not only for kit launch, but throughout the season.