Southampton Football Club understand how lucky they are to have the loyal support of passionate Saints fans. They work constantly to nurture and strengthen this relationship and to demonstrate value when fans make an investment. With this in mind, we were approached to produce a Season Ticket package, forming a tangible representation of how much Season Ticket holders are valued.
We created a Season Ticket package, run under the campaign of ‘In That Number’. Each pack is made up of branded printed materials and usable design, not only instilling a sense of pride, but also providing opportunities for further promotion of the brand. The bespoke illustrations and design assets we created are relevant and authentic, and deliver value to the audience.
From campaign creation, management and design to liaising with printers, we delivered an innovative and creative output. The design was ultimately based around clear, inclusive messaging with infographics and simple to follow instructions, and it was rolled out successfully to 21,000 Season Ticket holders.