Southampton Football Club live by five core values, which govern everything they do and drive their on-going success. For the 2016/2017 season, Southampton FC partnered with Under Armour to unveil a new kit. Amidst a modern, new look, one feature remaining was the original five stripes, reflecting the five core values of the club and of The Southampton Way.
We created the photography for the launch of the new Southampton FC Under Armour kit. With the Premier League’s global audience of 3 billion, and the reputation of sponsors Virgin Media and Under Armour to protect, it was essential for us to represent the club in a prestigious manner.
We provided a multitude of marketing assets throughout the season, starting with teaser shots in the run up to the highly anticipated kit launch. Our dynamic photography was used across multiple web and print formats including across retail spaces and stadium graphics.