We partnered with Southampton FC and to amplify their shared message of responsible gambling, providing an innovative content solution in the midst of a global pandemic.

With limited access to the clubs star players, we combined the real world and virtual reality through videography, graphics and animation to create an exciting content piece for the brands digital channels. From storyboarding and creative direction to set-building, design, music creation and animation, we delivered the end-to-end process.


With an audience-first approach we created an immersive journey through the mind of Doug, your ‘everyday man’ spending his time betting. With a gamification influence we travel through Doug’s mind where he meets Southampton FC players who challenge Doug to think about what he’s doing. The final piece was rolled out across the brands channels reaching their global audiences.