We kicked off an exciting new partnership with the Betfred Super League creating an explainer video that could be used across multiple channels to guide fans through the play-offs process and the route to glory in the Grand Final.
As the premier professional rugby league club competition in the northern hemisphere, with a huge global following, Super League are always looking to strengthen and grow the game, making it more exciting and appealing to younger, fresher audiences. As part of this, a change to the play-off system was brought in for the 2019 season, with the top-5 teams from the regular season battling it out to be crowned Super League champions. Vital to the success and popularity of the new format would be messaging that could clearly explain the structure and process of the play-offs to rugby league fans old and new alike.
We created an engaging and dynamic motion graphic that would take fans beyond a static depiction of the play-off route and on an immersive journey charting teams’ progress to the Grand Final. With our informative voice-over combining with a dramatic soundtrack, this all culminated in an animation that explains but also entertains. The video was utilised across Super League’s website and social media channels and was even featured on Sky Sports’ website as their method of choice for explaining the play-offs.