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Tottenham Hotspur Kit Launch

Multi-channel assets for a wide reaching campaign

Working with Tottenham Hotspur, we were asked to help develop assets which would drive sales and create excitement around the launch of their third kit.

We designed assets for a multi-channel campaign, including print and digital channels, social media, in-store assets, web banners, matchday magazines, and posters.

The third kit, created for the 2017/18 Champions League campaign, offers the club the opportunity to move away from the classic home/away colourways and develop performance sportswear which strongly references current streetwear trends.

The campaign heroes this departure in the colour and pattern of the kit, through not only the photography, but the background graphics which pick up the fabric detailing, and also the contrasting yellow text and lockups which visually leap out at you.

A graphic featuring Toby Alderweireld for the Tottenham Hotspur 2017-18 Third Kit Launch
A graphic featuring Christian Eriksen for the Tottenham Hotspur 2017-18 Third Kit Launch

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