We’ve been on an amazing journey with Tottenham Hotspur’s retail team over the past three seasons with regular work on campaigns and content. This recently took an exciting turn when asked to extend our design and animation into the club’s brand new flagship Spurs Shop at the Tottenham Experience.
When embarking on the construction of their new stadium, the club wanted every aspect to be of the highest quality and provide a memorable experience for fans, extending to the store. At 23,000 sq ft it’s the largest football club retail space in Europe, stocking a vast range of Spurs, Nike and NFL merchandise in a highly visual setting with numerous point of sale displays, a 36 screen auditorium video wall and projector screen.
As part of our retail campaigns, we create a complete range of in store assets. This includes high quality print items such as window displays, gondola toppers, hanging boards and strut cards. Leading the way in retail technology, the store now also requires striking motion graphics to capture fans’ attention throughout the shop floor. We’ve even produced animations to feature on customer facing payment screens, giving them the best retail experience possible.