DON'T JUST PLAY THE GAME, MAKE IT

We created a virtual fan experience to support Southampton FC and Unibet celebrate the Cheltenham Festival, raising awareness of their partnership and increasing engagement across their social platforms.

Southampton FC and Unibet look to push the envelope when it comes to entertaining audiences and fan experience, so in the midst of a global pandemic and tasked with overcoming ‘video call fatigue’, we created an AR game that would cut through the noise and take fan experience to a new level.

The campaign was launched at the start of the Cheltenham Festival and used across Facebook and Instagram channels to create a new way to connect with fans and increase social engagement.