From sketch to stadium
Experiential branding
If there's one thing we love about working with Southampton FC, it's their willingness to always push boundaries and strive to surpass expectations.
It's a great fit for us, and what we're all about. We've worked on all sorts of large format projects for Saints over the years including, concourses, player tunnels, stadium branding, warm up rooms and academy hubs.
It's a great fit for us, and what we're all about. We've worked on all sorts of large format projects for Saints over the years including, concourses, player tunnels, stadium branding, warm up rooms and academy hubs.
The family concourse has always been a firm favourite and really stood the test of time. The aim was to create a real 'wow' moment on arrival and with combining custom illustrations and fun graphics we really did achieve that here. The whole customer experience was considered, even down to walking up the steps to the stadium to the atmosphere that awaits (you know that feeling on a matchday!)
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One of our proudest projects was transforming the St Mary's footbridge into a celebration of the club and it's rich heritage. This timeless piece spans over 50m and features highlights from it's past as well as today's heroes - truly something all fans can relate to no matter what the age. Seeing this space filled with home shirts on a match day never gets old.
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Stadium branding is something we have enjoyed through out the seasons and is often incorporated as part of the kit or season ticket launch. There is something about seeing work printed large format that just hits differently, it sends an instant message whether you're just driving past, a visiting fan or a local.
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With access all areas these days for TV cameras, documentaries and tours, it's become increasingly important to utilise internal space for branding. As well as looking great for passers by, it also serves a very important function when you look at areas such as player tunnels and warm up rooms.
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Creating the right tone and atmosphere through design was so important for the tunnel where it must serve to motivate and excite the home players. For the away players we wanted to highlight the passion and success of the team they are about to play.
Similarly, we designed the pre game home treatment room so that players are surrounded by motivational, aspirational imagery before stepping out on the pitch.
Similarly, we designed the pre game home treatment room so that players are surrounded by motivational, aspirational imagery before stepping out on the pitch.
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More work
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