More than just a kit
Kit launch photography
Under Armour changed the apparel game and have never looked back. We were asked to create a positioning for the launch of their Southampton FC team product that could be used in store and online to drive kit sales and celebrate their partnership.
For a fan, a team shirt is more than just fabric. It represents everything you love, the highs, the lows and everything in between. Understanding Under Armour’s ethos to make better athletes, we created a position that would power fans to wear their shirt to help them achieve their goals, however big or small.