We are the Saints
Season ticket campaign
The focus of this campaign was to retain Southampton Football Club’s loyal Season Ticket holders. It also needed to engage with the fans who attend sporadic games, communicating what they could experience by becoming a Season Ticket holder.
We utilised club data to develop an intelligent personalisation campaign under the concept of ‘We are the Saints’ using inclusive messaging to draw emotive connections between people. This broad reaching campaign is inclusive to all, but also features carefully targeted sub straplines and imagery, which are entirely personal to different supporter demographics.
Each piece of design not only reminds fans of their kinship in the Saints community, but it also celebrates what makes them unique. It creates a real affinity between the club and the diversity of Saints fans, bonded through match day.
Each piece of design not only reminds fans of their kinship in the Saints community, but it also celebrates what makes them unique. It creates a real affinity between the club and the diversity of Saints fans, bonded through match day.
From moodboards and messaging to direct mail, social media and online adverts, we delivered an inspiring, original, fully-integrated campaign, which captured the imagination of Saints fans. Our direct marketing went to over 20,000 people, with a wider impression across Saints’ 8 million plus social media users and 1.2m website visitors.
More work
LET'S TALKWe're always open for a chat, so get in touch to find out how we can help
|
hello@whitehype.co.uk+44 23 8000 0288 |
© 2021 WhiteHype Ltd.
|