We are the Saints

Season ticket campaign​

The​ ​focus​ ​of​ ​this​ ​campaign​ ​was​ ​to​ ​retain​ ​Southampton​ ​Football​ ​Club’s​ ​loyal​ ​Season Ticket​ ​holders.​ ​It​ ​also​ ​needed​ ​to​ ​engage​ ​with​ ​the​ ​fans​ ​who​ ​attend​ ​sporadic​ ​games, communicating​ ​what​ ​they​ ​could​ ​experience​ ​by​ ​becoming​ ​a​ ​Season​ ​Ticket​ ​holder.

We​ ​utilised​ ​club data​​ ​to​ ​develop​ ​an​ ​intelligent​ ​personalisation​ ​campaign​ ​under​ ​the​ ​concept​ ​of​ ​‘We​ ​are​ ​the​ ​Saints’ using inclusive messaging to draw emotive connections between people.​ ​This​ ​broad reaching​ ​campaign​ ​is​ ​inclusive​ ​to​ ​all,​ ​but​ ​also​ ​features​ ​carefully​ ​targeted​ ​sub​ ​straplines and​ ​imagery,​ ​which​ ​are​ ​entirely​ ​personal​ ​to​ ​different​ ​supporter​ ​demographics.
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Each​ ​piece​ ​of​ ​design​ ​not​ ​only​ ​reminds​ ​fans​ ​of​ ​their​ ​kinship​ ​in​ ​the​ ​Saints community,​ ​but​ ​it​ ​also​ ​celebrates​ ​what​ ​makes​ ​them​ ​unique.​ ​It​ ​​creates​ ​a​ ​real​ ​affinity between​ ​​the​ ​club​ ​and​ ​the​ ​diversity​ ​of​ ​Saints​ ​fans,​ ​bonded​ ​through​ ​match day. 

From​ ​moodboards​ ​and​ ​messaging​ ​to​ ​direct​ ​mail,​ ​social​ ​media​ ​and​ ​online​ ​adverts,​ ​we delivered​ ​an​ ​inspiring,​ ​original,​ ​fully-integrated​ ​campaign,​ ​which​ ​captured​ ​the imagination​ ​of​ ​Saints​ ​fans.​ ​Our​ ​direct​ ​marketing​ ​went​ ​to over 20,000​ ​people,​ ​with​ ​a​ ​wider impression​ ​across​ ​Saints’​ ​8​ ​million plus​ ​social​ ​media​ ​users​ ​and​ ​1.2m​ ​website​ ​visitors.

More work